Telemarketing Companies UK: Why they are needed for small companies

Communicating with customers, and doing so quickly, is becoming increasingly important in this wired age. Previously, if a customer wasn’t satisfied, he or she may not have communicated this to the supplier and they may only have told a few friends about this.  Now, if a customer has a query or a problem, they are able to communicate this to many more people than before via online recommendations, social media etc.  A company needs to invest more in their customers to ensure they are well looked after.

It is important for a company to be receptive to this customer interaction both inbound and outbound.   Customers should be encouraged to state their problems and also clear any queries simply by dialing the customer care number. Telemarketing Companies fulfill an important role here as many of them provide inbound customer care as well as outbound telemarketing services.

Outbound telemarketing helps  to companies  for generate Business Leads, to make the sales process easier and also to gather information. Telemarketing is acknowledged as a particularly helpful tool for smaller businesses as it saves them a lot of time and money and increases efficiency.  

Studies have shown that closing a sale obtained through a telemarketing call is one-fifth of the cost normally incurred while selling personally. Thus, a company can save a considerable amount by telemarketing to ascertain interest rather than personally visiting lots of prospective customers, and then they can better spend their time visiting those prospect that have genuine interest. It is important to invest in a good Telephone Answering Company UK though and also to be conscious that telemarketing is not the ideal solution for certain types of products (eg high value, specialized products bought by specialized buyers) or luxury goods.

Telemarketing is also useful when there is a potential target group of clients located in geographically disparate locations. In such situations, rather than just travelling to prospects, it is easier to first confirm interest by telephone. A telemarketing company can transfer across to their client any leads that have genuine interest in a product. Telemarketing thus represents a relatively low-cost means to expand sales.